Our Vision
To contribute towards a world with fewer homeless pets and a harmonious relationship between humans and animals through respect and love.
Our Mission
To enable pet brands to grow sustainably with scalable products that promote the holistic well-being of pets and simplify pet-parenting.
Our Values
Put Pets First, Always
Sustainable is Superior
Innovate with Intention
Evolution is Essential
Discover Our Story
When we founded Innomalous, natural pet foods were unheard of.
The journey of making natural foods accessible was that of constant learning, educating, & developing advanced manufacturing methods.
April 2016
Innomalous Founded
The search for better products as consumers motivated our founders to come together and create a change in the pet food space.
August 2016
DawgieBowl Launched
We made our debut in the pet food market with DawgieBowl, a D2C healthy pet food brand. The one-of-a-kind product & service soon found a place in the homes and hearts of pet parents across Delhi NCR.
July 2019
Noida Processing Unit
DawgieBowl’s overwhelming success probed us to expand our manufacturing capabilities.
Hence, we opened the doors to our fully equipped, AI-enabled, smart manufacturing unit in Noida Industrial Area.
December 2019
Applied Vacuum-Drying
Our years of research to find a sustainable food processing technology that preserved the nutritional value of food led to the discovery of vacuum-drying for pet food products.
Today, we manufacture nutritionally potent and economically viable vacuum-dried pet foods with a healthy shelf-life.
June 2020
Pawcrafted Launched
We launched our natural treats D2C brand Pawcrafted in an effort to bring excellence to the complete range of pet edibles.
Here, we retail high-quality food items that make pets happy and cause no harm.
April 2021
B2B White-Labeling Launched
First-rate pet food can be made the norm globally only through community and collaboration.
Our contract manufacturing and private label wing works with brands internationally so superior products can reach more pet households every day.
Some of the Amazing Brands Who Trust Innomalous
The path to sustainable growth is paved by seamlessly merging traditional business fundamentals with modern tools and knowledge.
We believe in creating symbiotic value for our customers, communities, the animals, and our bottom line; through continual innovation and a bit of anomaly.
› Read Our Philosophy
