About the Brand

Launched in 2021, Doofyballs retails a range of natural dog treats across India. The brand has successfully established a strong offline and online presence in a short span of time. As the brand expands, its products continue to delight pets and pet parents.

Background: Pacifying the Need for Pace

Kushagra Chandel, the founder of Doofyballs, reached out to us when finding a pet treats manufacturer for his yet-to-launch range of dog treats. He intended to create a brand with superior-quality products accessible to the modern pet parent.

Kushagra had his mind set on starting up and working with a manufacturer that enabled him to do so quickly. He also had his parameters of quality standards and social responsibility established.

Upon discussion with Kushagra, we identified the following primary requirements.

1. Include fast-moving items

Since the brand was just starting up, it was essential to start with products that the target audience recognized to build the first layer of familiarity and trust.

2. Induct pillar products

The first round of launch had to include pet treat products that could be established as flagship Doofyballs offerings for the future.

3. Offer a wide range

The selected products needed to offer a range of meats, flavors, price points, et cetera so the brand could analyze and determine its target market for future launches.

4. Find a balance of quality & cost

Kushagra hoped to ease entry into the healthy pet treats market by offering options that retailed below the existing premium natural dog treats without compromising the integrity of the products.

Strategy and Solutions

The Innomalous team offered Kushagra product selection assistance and strategic advice for the launch keeping the above-mentioned goals in mind.

Product Selection

Doofyballs launched a range of five dog treats manufactured by Innomalous within one month since we first connected. This range included two dehydrated meat jerky, one dehydrated single-ingredient vegetarian treat, and two formed meaty treats.

Our low MOQs for startups enabled Kushagra to launch multiple products right at the beginning. He was able to save on product development costs and choose from our curated catalog of pet food products in unique flavors and combinations.

Strategic Assistance

Our affinity toward new entrepreneurs drives us to offer them insight from our industry experience. The Innomalous leadership assisted Kushagra with guidance regarding the pricing strategy, branding and packaging, marketing and sales, and product distribution.

Results

Within 16 months of launch, Doofyballs has achieved remarkable growth and market visibility. Innomalous fulfills consistent orders for Doofyballs and helps them maintain product availability amidst their rapid expansion.

The brand is now present in over 100 offline pet supplies shops across north-Indian cities like Delhi, Noida, Gurgaon, Chandigarh, Lucknow, Jaipur, Dehradun, and more. They are also present on 13+ e-commerce marketplaces including Amazon, Flipkart, Supertails, and other online pet stores.

Pet parents and influencers show their appreciation for the quality of Doofyballs products with love and positive reviews. This response translates into a consistent 1.4X month-on-month revenue growth for the brand.

⭐⭐⭐⭐⭐

“One of the best healthy treats in India. I have been a regular customer of Doofyballs. It’s healthy, light, and nutritional with no unnecessary ingredients. The best choice for our pets.”

-Achintya on Amazon, Doofyballs Customer

Doofyballs trusts Innomalous as its manufacturing backbone to scale as needed when needed without challenges or compromises.