About the Brand
K9Vitality, a promising entrant in the Indian pet foods market, is dedicated to enhancing the well-being of furry companions. Their mission revolves around crafting pet supplements that meet international standards while adhering to holistic and nature-first principles. With a focus on alleviating commonly faced pet health issues, K9Vitality is making waves in the pet industry.
Background: Matching a Good Idea With a Great Product
Aman Patial, the visionary behind K9Vitality, approached Innomalous with a clear vision—to launch a pet supplement brand that stands shoulder-to-shoulder with international brands.
As a startup, he sought a strategic approach that would maximize his brand’s chances of success. With a long-term goal of creating a pet food brand, Aman decided that holistic pet supplements would be the perfect foundation.
The category of pet supplements has been taking off globally, and when formulated with precision, supplements have the potential to change pets’ lives and hence create strong customer bonds.
We conducted a brand analysis to understand the project better and these were our assessments of the requirements.
1. Minimum Time-to-Market
Aman was ready to hit the ground running and we had to provide him with the swiftest way into the industry with no compromises on product quality.
2. A High Customer Life-Time-Value (LTV) Product
To create a business that prioritized its bottom line as well as customer satisfaction, K9Vitality needed products that forged a bond with parents to create a long-lasting relationship. The products needed to have impeccable performance and a compelling repeat-order nature.
3. A Strong Formulation
Creating brand loyalty demands outstanding products. K9Vitality’s offerings had to be strong on the formulation front with a robust ingredient list, stand up to global competition, be loved by dogs, and lead to improvement in their health.
Strategy and Solutions: Two to Tango!
Innomalous recognized that K9Vitality needed a strong start with products designed for effectiveness and ease of use.
Our meal-boosting pet supplement powders, known for their high shelf life and palatability, were the ideal choice. Our cataloged formulas target common pet health issues, such as bone and joint health, skin and coat health, prebiotics and probiotics for gut health, multivitamins & minerals, immunity boosting, anxiety relief, and more.
These supplement formulas are enriched with research-backed ingredients and ayurvedic herbs and are formulated to deliver tangible health benefits to pets. The modest minimum order quantities for these products also make it an accessible starting point for new brands.
We decided to begin with the Hip, Bone & Joint Formula and Gut Health Formula. The choice of these two products stemmed from a thoughtful analysis of market demands for pet supplements.
Opting for cataloged recipes accelerated the launch process and saved on formulation cost and time while maintaining product quality.
The Innomalous team further assisted with finalizing packaging options, strategic pricing, and customer journey development.
Armed with phenomenal products, a reliable manufacturing backbone, and a success strategy, K9Vitality launched in the Indian pet food market as a D2C pet supplements brand. The nature-first, holistic approach of the supplements resonated with pet owners, setting the brand apart in the competitive landscape.
Retailing at a price higher than existing brands, Aman set his focus on establishing the brand as a trustworthy partner for pets through cohesive branding, social proof, and reliable logistics. A focus on creating high-value content and a well-established sales funnel aids in customer acquisition.
The brand has also put in place steps to retain customers and encourage repeat business. Some of these steps include providing clear usage guidelines, specifying timelines for pet health goals, savings on subscriptions, email and WhatsApp communication, etc.
Results: Successful Products as the Source of Brand Vitality
The impact of Innomalous’ collaboration with K9Vitality has been nothing short of remarkable. Dr. Sanghvi, a pet consultant to K9Vitality, has certified the products, highlighting their excellence in aiding dogs’ health.
K9Vitality’s Hip & Joint Care For Dogs and Pre+Probiotics & Gut Health For Dogs are excellent supplements to help aid your dog’s declining health. All the products have been certified and assessed making sure we use only the best available ingredients.Dr. Sanghvi, MVSC Pet Consultant, K9Vitality
Customer feedback has also been overwhelmingly positive, with one customer, Sharon, sharing her experience of significant improvements in her dogs’ health after using K9Vitality’s products. These heartfelt testimonials reinforce the efficacy and value of K9Vitality’s offerings.
I ordered 2 pouches of the Hip & Joint for my 3 oldies. My 13-year-old Siberian Husky has arthritis and my two Tibetan Terriers 9 years and 7 years both had some lameness from what we could not determine. After trying several different natural and veterinary products nothing seemed to make much difference.
I saw an ad for K9Vitality products and even though skeptical decided to give them a go after quite a long conversation with one of their reps. So glad I did, all 3 have improved greatly after only being on 1 dose a day, over the last 3 weeks!
All are back to walking a good distance, the lameness has decreased heaps in my girls and my old boy has a new lease on life when only a month ago I was seriously considering it was his time.
So can’t say thank you enough and for anyone that has spent a fortune on trying all sorts like I had, give these a go, great value for money and so far great results.
Just months after its launch, K9Vitality is receiving consistent reorders, a testament to the strategic partnership with Innomalous. Their Pre+Probiotic has quickly become a crowd favorite.
As K9Vitality plans for round two of its launches, it is evident that the brand is on a trajectory of exponential growth and a bright future in the pet supplement industry.
