About the Brand
K9Vitality, a promising entrant in the Indian pet foods market, is dedicated to enhancing the well-being of furry companions. Their mission revolves around crafting pet supplements that meet international standards while adhering to holistic and nature-first principles. With a focus on alleviating commonly faced pet health issues, K9Vitality is making waves in the pet industry.
Background: Matching a Good Idea With a Great Product
Aman Patial, the visionary behind K9Vitality, approached Innomalous with a clear vision—to launch a pet supplement brand that stands shoulder-to-shoulder with international brands.
As a startup, he sought a strategic approach that would maximize his brand’s chances of success.
We conducted a brand analysis to understand the project better and these were our assessments of the requirements.
1. Minimum Time-to-Market
Aman was ready to hit the ground running and we had to provide him with the swiftest way into the industry with no compromises on product quality.
2. A Strong Formulation
One of the brand’s values was to deliver real value to pet parents. The product they would end up launching had to be strong on the formulation front with regards to a robust ingredient list, stand up to global competition, be loved by dogs, and lead to improvement in their health.
Strategy and Solutions: Two to Tango!
Innomalous recognized that K9Vitality needed a strong start with products designed for effectiveness and ease of use.
Our meal-boosting pet supplement powders, known for their high shelf life and palatability, were the ideal choice. Our cataloged formulas target common pet health issues, such as hip, bone & joint health, skin & coat health, prebiotics & probiotics for gut health, multivitamins & minerals, immunity boosting, and anxiety relief.
These supplement formulas are enriched with research-backed ingredients and ayurvedic herbs and are formulated to deliver tangible health benefits to pets.
We decided to begin with the Hip, Bone & Joint Formula and Gut Health Formula. The choice of these two products stemmed from a thoughtful analysis of market demands for pet supplements.
Opting for cataloged recipes accelerated the launch process and saved on formulation cost and time while maintaining product quality.
The Innomalous team further assisted with finalizing packaging options, strategic pricing, and customer journey development.
Armed with phenomenal products, a reliable manufacturing backbone, and a success strategy, K9Vitality launched in the Indian pet food market as a D2C pet supplements brand. The nature-first, holistic approach of the supplements resonated with pet owners, setting the brand apart in the competitive landscape.
Results: Successful Products as the Source of Brand Vitality
The impact of Innomalous’ collaboration with K9Vitality has been nothing short of remarkable. Dr. Sanghvi, a pet consultant to K9 Vitality, has certified the products, highlighting their excellence in aiding dogs’ health.
K9Vitality’s Hip & Joint Care For Dogs and Pre+Probiotics & Gut Health For Dogs are excellent supplements to help aid your dog’s declining health. All the products have been certified and assessed making sure we use only the best available ingredients.Dr. Sanghvi, MVSC Pet Consultant, K9Vitality
Customer feedback has also been overwhelmingly positive, with one customer, Sharon, sharing her experience of significant improvements in her dogs’ health after using K9 Vitality’s products. These heartfelt testimonials reinforce the efficacy and value of K9 Vitality’s offerings.
I ordered 2 pouches of the Hip & Joint for my 3 oldies. My 13-year-old Siberian Husky has arthritis and my two Tibetan Terriers 9 years and 7 years both had some lameness from what we could not determine. After trying several different natural and veterinary products nothing seemed to make much difference.
I saw an ad for K9 Vitality products and even though skeptical decided to give them a go after quite a long conversation with one of their reps. So glad I did, all 3 have improved greatly after only being on 1 dose a day, over the last 3 weeks!
All are back to walking a good distance, the lameness has decreased heaps in my girls and my old boy has a new lease on life when only a month ago I was seriously considering it was his time.
So can’t say thank you enough and for anyone that has spent a fortune on trying all sorts like I had, give these a go, great value for money and so far great results.
Just two months after its launch, K9Vitality is poised for growth and reorders, a testament to the strategic partnership with Innomalous.
As K9Vitality plans for round two of its launches, it is evident that the brand is on a trajectory of exponential growth and a bright future in the pet supplement industry.
