About the Brand

Launched in 2020, Pawcrafted is a premium treats brand from the house of DawgieBowl. The brand retails guilt-free, all-natural meat jerky treats manufactured by Innomalous.

Within a year of embarking on its journey, Pawcrafted has received a warm welcome from pet parents across the country. The pets love their products, and pet parents appreciate the no-fuss nature of Pawcrafted treats.

Background: A Celebration for the Years

On the occasion of Pawcrafted’s first anniversary, the team hoped to craft a one-of-a-kind experience for its loyal customers.

Since good food for pets connects Pawcrafted to its customers, the small business wanted to keep this surprise goodie in the same realm.

This requirement was a time-bound, project-based engagement for Innomalous. We started, as always, by analyzing the brand and the requirements.

Our assessment concluded with establishing the following parameters to meet.

1. A Guilt-free Indulgence

Pawcrafted’s mission is to take the guilt and junk out of pet treats. We had to keep this messaging consistent with the anniversary-special product. It had to be extraordinary and highly palatable, yet it had to be superior quality only.

2. An Experiential Product

The brand wanted to show gratitude to its customers by offering them an intimate experience to share with their pets. A gift for the pets, but also their humans at once. A memory that they would savor and remember.

This affair would also help customers feel closer to Pawcrafted and know that the brand truly cares about enhancing their pet parenting adventure.

Strategy and Solutions: Let There Be Cake!

Our teams quickly concluded that our DIY Cake Kits were the perfect solution for Pawcrafted’s needs. This promptness helped fast-track the timeline to production.

Our DIY cake and cookie mixes make a pet-safe addition to any celebration. They are 100% natural, grain-free, and free from artificial flavors or colors. Our custom flour recipe uses the highest quality ingredients like amaranth and flaxseed to make the cakes safe and delicious.

Baking a cake, cupcake, or cookies with our cake mix is easy and fun. Customers can indulge in doing something special for their companion and bond while at it.

Our Low MOQs meant Pawcrafted could provide all its customers with a unique experience without investing in dead stock. The team also decided to opt for our packing services as a value add-on to meet their deadlines.

Results: An Anniversary to Remember